Welcome! I'm Brenda.
I collaborate with product teams to bring structure and clarity to complex, regulated digital products.
Welcome! I'm Brenda.
I collaborate with product teams to bring structure and clarity to complex, regulated digital products.
Product Designer.
Product Designer.
From Bogota, COL
Based in Milan, ITA
From Bogota, COL
Based in Milan, ITA
Selected work
Work experience
I’ve been working in digital product design since 2016, with a strong focus on UX quality, design systems, and data-informed decision-making.
Green Future Project
Milan, ITA | Hybrid
Senior Product Designer
2023 → 2025
Green Future Project
Milan, ITA | Hybrid
Senior Product Designer
2023 → 2025
Creative Bulls
Milan, ITA | On-site
Product Designer & Consultant
2022 → 2023
Creative Bulls
Milan, ITA | On-site
Product Designer & Consultant
2022 → 2023
PayU Latam
Bogota, COL | On-site
UX Interaction Designer & Researcher
2018 → 2019
PayU Latam
Bogota, COL | On-site
UX Interaction Designer & Researcher
2018 → 2019
Imaginamos
Bogota, COL | On-site
UX/UI Design Intern
2016
Imaginamos
Bogota, COL | On-site
UX/UI Design Intern
2016
People
Cross-functional collaboration is at the heart of how I work. Here's what the people across product, engineering, and data highlight about our work together.
I felt extremely lucky to be able to count on Brenda's bright mind (..) She spearheaded the integration of AI in the design thinking methodology applied to new product development, bringing a fresh apporach to our ways of working.
Flavia Zallocco
Chief Client & Product Officer, Green Future Project
Working with Brenda means being able to rely on a designer who consistently delivers high-quality UX/UI while collaborating closely with the development team, making thoughtful design decisions that simplify implementation and help optimize development time.
Giuseppe Audino
Chief Technology Officer, Green Future Project
Her work pushed us closer to users through research, surveys, and discovery, leading to better UX and more grounded product choices. She also went beyond her role, helping the team understand UX/UI principles and running sessions on heuristics I still use today.
Xime Higuera-Moriones
Director of Credit, PayU Latam
It is rare to find designers like Brenda, which are structured in their work, execute fast, adapt to every situation and through her personality connect the team being an excellent cultural fit.
Daniel Fernando Beltrán Pardo
Data Scientist, PayU Latam
I worked with Brenda early in our careers as UX designers. She always brought curiosity and rigor to the process, asking the right questions to tackle the research challenges at hand.
Gabriella Rey Sarmiento
Interaction Designer, Imaginamos
I felt extremely lucky to be able to count on Brenda's bright mind (..) She spearheaded the integration of AI in the design thinking methodology applied to new product development, bringing a fresh apporach to our ways of working.
Flavia Zallocco
Chief Client & Product Officer, Green Future Project
Working with Brenda means being able to rely on a designer who consistently delivers high-quality UX/UI while collaborating closely with the development team, making thoughtful design decisions that simplify implementation and help optimize development time.
Giuseppe Audino
Chief Technology Officer, Green Future Project
Her work pushed us closer to users through research, surveys, and discovery, leading to better UX and more grounded product choices. She also went beyond her role, helping the team understand UX/UI principles and running sessions on heuristics I still use today.
Xime Higuera-Moriones
Director of Credit, PayU Latam
It is rare to find designers like Brenda, which are structured in their work, execute fast, adapt to every situation and through her personality connect the team being an excellent cultural fit.
Daniel Fernando Beltrán Pardo
Data Scientist, PayU Latam
I worked with Brenda early in our careers as UX designers. She always brought curiosity and rigor to the process, asking the right questions to tackle the research challenges at hand.
Gabriella Rey Sarmiento
Interaction Designer, Imaginamos
I felt extremely lucky to be able to count on Brenda's bright mind (..) She spearheaded the integration of AI in the design thinking methodology applied to new product development, bringing a fresh apporach to our ways of working.
Flavia Zallocco
Chief Client & Product Officer, Green Future Project
Working with Brenda means being able to rely on a designer who consistently delivers high-quality UX/UI while collaborating closely with the development team, making thoughtful design decisions that simplify implementation and help optimize development time.
Giuseppe Audino
Chief Technology Officer, Green Future Project
Her work pushed us closer to users through research, surveys, and discovery, leading to better UX and more grounded product choices. She also went beyond her role, helping the team understand UX/UI principles and running sessions on heuristics I still use today.
Xime Higuera-Moriones
Director of Credit, PayU Latam
It is rare to find designers like Brenda, which are structured in their work, execute fast, adapt to every situation and through her personality connect the team being an excellent cultural fit.
Daniel Fernando Beltrán Pardo
Data Scientist, PayU Latam
I worked with Brenda early in our careers as UX designers. She always brought curiosity and rigor to the process, asking the right questions to tackle the research challenges at hand.
Gabriella Rey Sarmiento
Interaction Designer, Imaginamos